This Saturday (April 11, 2026) an early promotion campaign for the number 2 shirt is taking place. The strategy is made before the official launch, scheduled for Monday (April 13).
The club organized simultaneous activations in 2 locations. In São Paulothe action takes place at the Conjunto Nacional store. Already in Bahiathe publication will be on Barradão Stadiumwhere the team faces Vitória.
The initiative seeks to anticipate the presentation of the uniform and reduce the risk of unauthorized leaks. The strategy establishes that influencers and fans publish content on social media throughout the day.
In the capital of São Paulo, 19 participants will receive the shirt, 9 of which are influencers and 10 supporter members. Among the names is the influencer Gabi Martins. In Bahia, 12 people participate in the action, including influencer Bruno Ryan and members of the club’s embassies.
The shirt’s debut on the field is scheduled for Tuesday (April 14, 2026), in a match valid for the Copa Sudamericana.
