Founder of the Renovação program, Fernanda Oliveira Melo shared how she transformed her frustrations into a venture that earns 6 figures
In an interview with PodSonhardo Poder360the communicator and founder of the Renovação program, Fernanda Oliveira Melo, known as Fê Girassol, shared how she transformed a trajectory of romantic frustrations into a successful digital business and gave 5 tips for those who want to do the same.
With a method based on the neuroscience of love that has already helped more than 500 women, Fernanda built an operation that earned R$350,000 in 2025 with a lean team of just 3 people.
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Read the tips:
1. PURPOSE IS NOT THE STARTING POINT
For Fernanda, the purpose is, in fact, the arrival point. She argues that it is not necessary to have everything planned or worked out before starting, the important thing is to take the first step starting from something that makes sense. “Purpose is not a starting point, it is an ending point”he states, explaining that the journey and opportunities provide the knowledge necessary for success.
2. CHOOSE A CLIENT YOU KNOW INSIDE
The businesswoman believes that creating solutions based solely on market research can sound artificial. She recommends undertaking something that you have experienced yourself, being your “transformed avatar”. Knowing the client’s pains, beliefs and pitfalls from personal experience generates immediate authority and establishes a relationship of deep trust, which accelerates business growth.
3. CREATE A PRODUCT ALIGNED WITH YOUR ESSENCE
Fernanda uses a dynamic called “cauldron of essence” to help entrepreneurs identify their top five skills and qualities. The goal is to combine what you do well with who you really are. According to her, a sustainable product must be a genuine reflection of the entrepreneur’s trajectory, which facilitates communication and value delivery..
4. HAVE ONLY 1 MENTOR
The expert highlights the importance of focusing on learning. By following only one mentor at a time, the entrepreneur avoids excessive contradictory information and is able to apply a methodology clearly before seeking new perspectives.. In your case, this discipline was the “backbone” for the development of your authorial method.
5. DON’T LEAVE YOUR ORIGINS
Maintaining a connection with one’s own history is fundamental to the authenticity of the business. Fernanda emphasizes that past pain and family experiences, even difficult ones, are valuable raw materials for creating solutions that truly impact people’s lives. Honoring these origins allows the entrepreneur to maintain the truth in his speech and his purpose.
Watch (52min44s):
https://youtu.be/WrPa9b-gkEQ?si=ilHPDAqXqzr-Z0AA
X-RAY:
a) Full name of the founder: Fernanda Oliveira Melo (Fê Girassol)
b) Date of foundation of the company(ies): 2018
c) Last year’s revenue (2025) – 350 thousand reais
d) Company headquarters location: Digital operation, without fixed headquarters
e) Number of company employees: 3
f) Company’s Tax Regime (Simples Nacional, Presumed Profit, MEI, etc.): Simple National
g) Legal Nature: (Limited, MEI, Consortium, etc…): Limited
h) Contacts:
