When it comes to national beauty, the name of Bianca Andrade31, is inevitable. Owner of a robust portfolio, the businesswoman immersed herself in the beauty scene in 2011, at the age of 16, with homemade makeup tutorials on YouTube.
In 2018, he founded Boca Rosa Beautyin a licensing model that quickly dominated the Brazilian market. However, in 2023, the businesswoman ended the partnership to begin her long-awaited solo flight.
Now, as an independent entrepreneur, her focus is on developing strategic products aimed at real diversity.
HAS CNN Brazilshe analyzed the current scenario: “National beauty is plural. We are the most mixed country on the planet and this is a central pillar for Boca Rosa. That’s why we brought 50 shades of foundation.”
Bianca reinforces that independence brings new financial challenges, but consolidates the brand’s purpose: “This makes us make less profit now, but it is our commitment. It is what keeps our community so strong”, she stated during the .
For the coming months, ensuring diversity remains the main focus. “We only enter the game to bring Brazilianness in practice, not just in theory.”
Motherhood, entrepreneurship: the pillars of maturity
In addition to business, Bianca credits her maturity to two main factors: motherhood and managing her own company. “I’m very grateful for these ‘two children’ in my life”, jokes the influencer.
4 years old — the result of her former relationship with the journalist, 37 —, she reveals her enthusiasm for her maternal journey.
“I love seeing my son grow up and start to express his own personality, with his opinions and even his tantrums. Sometimes he seems like a grown-up”, he laughs. “It’s gratifying to see him become who he is and know that I’m there, as an educator, making everything happen”, she concludes.
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