Images circulate after Anvisa suspended batches of the brand; the recording does not bear a date and may have been made before the decision
Images of a woman washing a chicken with detergent while cooking went viral on social media on Sunday (May 10, 2026). In the recording, she says that she has already been criticized for cleaning the bird with soap and states that she “uses the loofah” to remove the dirt before cooking on a wood stove.
“Little chicken being cleaned to make that free-range chicken on a whim. How do you clean free range chicken? These days they criticized me because I was cleaning with soap. Guys, of course! Wipe the loofah with plenty of soap to remove all the dirt.”, says the woman in the video.
The video had repercussions after several of the brand’s products were examined by the National Health Surveillance Agency due to signs of technical failures and health risks. However, there is no mention of a date on the recording to confirm whether it was made before or after the suspension.
Watch (55s):
Supporters of the former president < (PL) recorded videos using the brand's products. They alleged, without evidence, that the (PT) government was using Anvisa to persecute the company, whose owners supported the former president in 2022.
YPÊ SUSPENSION REPERCUTES
After the suspension of Anvisa, on Thursday (May 8, 2026), opposition politicians, such as former first lady Michelle Bolsonaro (PL), started a campaign on social media in defense of the company.
The allegation is based on donations made by members of the Beira family, responsible for the company, to Bolsonaro’s campaign in 2022. Data from the Superior Electoral Court show that Jorge Eduardo Beira, vice president of operations, contributed R$500,000. In total, 3 family members donated R$1 million.
The decision made and managed to suspend the effects of the precautionary measure while the agency analyzes the clarifications presented by the company.
