Sports betting should grow in the 2026 World Cup, says research

Study shows that 56% of Brazilians consider placing bets or participating in pools during the tournament that will be played in Canada, USA and Mexico

Brazilians should place sports bets and expenses during , according to a survey by Creditas in partnership with Opinion Box released on Monday (May 11, 2026). The survey shows that 56% are considering placing bets or participating in pools during the tournament, while 74% say they intend to spend during the period. The competition will open on June 11, in Mexico City. Here is the research (PDF – 2 MB).

Interest in betting is greater among young people who did not follow the last world title, reaching 69%. Among people in debt, the rate rises to 79%. The survey interviewed 561 workers over the age of 18 across Brazil, with family incomes from R$1,600 to more than R$24,000.

According to the survey, 54% point to fun and entertainment as the main motivation for betting. Another 31% say they are looking for extra income to cover monthly expenses, while 15% see a way to pay off debt.

The survey also shows that 80% of those interviewed admit the possibility of consuming without planning during the World Cup. If Brazil advances in the tournament, 47% say they could increase spending. Furthermore, 14% said they would go into debt to follow the World Cup experience.

Data from National Confederation of Commerce of Goods, Services and Tourism point out that in April, setting a new record in the country.