Research points to an increase in sales of food, drinks and items from the Brazilian team, but raises alert for betting advances
The 2026 World Cup should boost Brazilian consumption and heat up retail across the country. One and (National Confederation of Store Managers) and the em partnership with the pointed out that around 99.2 million consumers intend to buy products or services related to the tournament.
According to the survey, 60% of Brazilians should spend during the competition, mainly on non-alcoholic drinks (68%), snacks (62%), barbecue meats (60%) and beer (59%). Brazilian team shirts and fan items also appear among the most sought after products.
The research also shows that the World Cup continues to be an event with a strong collective appeal: 97% of those interviewed intend to watch the games together, mainly with family and friends. Most are expected to follow the matches at home, but bars and restaurants also expect an increase in traffic.
Physical retail continues to lead consumer preference, cited by 89% of respondents, especially supermarkets and neighborhood stores. Online purchases should be made by 67% of consumers, with emphasis on delivery apps.
Average spending on the World Cup
The estimated average expenditure for the period is R$619 per consumer, reaching R$784 between classes A and B. Pix will be the main payment method, chosen by 57% of respondents.
The study also points to growth in sports betting. Around 41% stated that they intend to bet on trading platforms bets during the World Cup. Among consumers who plan to spend on the tournament, 61% already have outstanding debts, and 74% of bettors say they see betting as a way of trying to pay off debts.
For the president of the CNDL, José César da Costa, the 2026 World Cup should function as a “second Christmas” for Brazilian commerce, boosting sales in retail and the services sector.
