“Google is now an AI company”: It was almost exactly ten years ago to the day that company boss Sundar Pichai caused many a surprised look with this statement. For many people, the strategic shift away from the “mobile first” that had previously dominated everything seemed rushed. History has long since proven Pichai right: Thanks to this long-term view, Google has just completed one of the best years of its existence. Many strategic decisions that benefit the company today were made precisely in those early years.