The majority of Brazilians are against Neymar’s call-up for the 2026 World Cup, but what draws attention is the generational difference in who supports or not the greatest scorer in the history of the Brazilian team.
This is what one shows on the eve of the World Cup.
Among those interviewed at . Women also appear more opposed to the return of number 10: 59% said they were against the call-up, compared to 41.3% among men.
To the CNN Esportes S/A this Sunday (24), Ygor Sampaiohead of intelligence, brands and consumer habits at AtlasIntel, gave reasons for this generational disparity in support for Neymar.
We take the older generations who grew up with Brazil as champions, they miss this moment of the Brazilian National Team, they are much more critical of the current moment of the National Team, so the current idols of the National Team do not represent this older generation. I think this is clear, for example, in the Neymar topic itself, when we look at the rejection of Neymar’s call-up, it is a much stronger rejection in older generations and much smaller in younger generations.
But, what is Baby Boomer and Generation Z?
As represent two extremes of a social and technological spectrum. Baby Boomers are those born between 1946 and 1964, valuing stability, work and building wealth. Generation Z encompasses those born from 1997 to 2012, characterized by its hyperconnectivity and digital fluidity.
CNN Esportes S/A
Com Ygor Sampaiohead of intelligence, brands and consumer habits at AtlasIntel, the CNN Esportes S/A reaches its 139th edition. Presented by João Vitor Xavier, the program goes behind the scenes of a market that moves billions and is one of the most profitable in the world: sport.
On the agenda, the hottest topics in the football world industry, from the perspective of economics and business.
