Xavi Berneda (Sant Boi de Llobregat, 55 years old) is CEO but presents himself on social networks as “” of the brand. Belonging to the third generation of shoemakers, he is a powder keg as a conversationalist. Except for Barça, a little bit of everything comes up in the conversation while he drinks black coffee and sparkling water. Job, politics, family mix without a break in continuity. Before, while posing for photos, he jokes: “Make me handsome because I have to flirt.”
