Campaign features names such as Cristiano Ronaldo, Mbappé, Erling Haaland, Ronaldinho, Zlatan Ibrahimović and Didier Drogba
Nike used some of the biggest names in football, such as Vini Jr., Cristiano Ronaldo, Kylian Mbappé and Erling Haaland for the commercial “Rip the Script” (Tear up the script, in Portuguese). Football icons such as Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Jorge Campos also appear.
In the 6-minute advertising piece, the players are recording a commercial in a studio. They organize a kind of rebellion after a scolding from the director, they start to improvise a game, leaving the place dodging whoever was in the way.
Afterwards, they begin to invade other recordings.
In one of the moments, Cristiano Ronaldo and LeBron James, star of the NBA basketball league, are in a meeting about a project called “Goat’s Goodbye”.
The acronym Goat, in English, means “Greatest of All Time” –which, in Portuguese, is “The Best of All Time”. The 2026 World Cup should be the Portuguese player’s last.
In addition to the players, the commercial features names such as Kim Kardashian, Travis Scott, Kate Scott, Channing Tatum, Young Miko, LISA and Jason Sudeikis, who stars in the campaign playing his character Ted Lasso, from the Apple TV series of the same name.
In a statement, Nike said that the commercial is “the battle cry” of the company “so that football lovers around the world abandon the playbook and embrace offensive, creative, instinctive and joyful football”.
Watch (6min06s):
📹 Nike has Vini Jr. and football stars in an “off script” commercial
⚽️The sports brand brought together, in addition to the Brazilian, Kylian Mbappé, Cristiano Ronaldo, Erling Haaland, as well as retired players
👇Watch the video:
— Poder360 (@Poder360)
