The time has come on Thursday when the Football World Cup starts. Mexico starts against South Africa. The superlative tournament lasts from June 11th to July 19th, takes place in Canada, Mexico and the USA and involves a lot of money for a wide variety of industries. One that will benefit is that of sporting goods manufacturers. Adidas, Nike and Puma as well as sports retailers are all expecting a boost in sales. The domestic sports trade is benefiting from Austria taking part in the World Cup for the first time since 1998.
