The appreciation of Brazilian livestock and the growing demand for more productive animals have boosted the bovine genetics market in the country. In this scenario, Seleon projects growth of between 15% and 20% in business volume in 2026, supported by the expansion of artificial insemination, the appreciation of calves and the advancement of exports of Brazilian genetic material.
According to the company’s director, Bruno Grubisich, the company has been recording a growth trajectory above the market average and already accounts for around 20% of the bovine semen produced in Brazil.
“In the last five years we have had very significant growth. Today Seleon has approximately 20% of the market share of bovine semen produced in the country, which puts us in a leadership position”, he states.
The company currently maintains 140 bulls imported from the United States, considered the largest concentration in the country for breeds such as Angus, Holstein and Jersey. In the Angus segment alone, the company produced around 1 million doses of semen in the last 12 months, registering growth of more than 100% compared to the previous period. In milk, the expansion was also significant, with an increase of more than 50% in the volume of Holstein semen sold last year.
To meet growing demand, Seleon has been expanding its production structure. “Each year we increase the number of paddocks, expand the capacity of the center and invest in new equipment to keep up with this growth”, highlights Grubisich.
The executive assesses that artificial insemination has accompanied the appreciation of national livestock farming and has become one of the main indicators of technological advancement within farms. According to him, the increase in calf prices is directly related to the use of superior genetics.
“It is precisely one with a different genetic load. It necessarily goes through processes such as artificial insemination, embryo transfer and genetic improvement”, he states.
In addition to the domestic market, Brazilian genetics has been gaining ground abroad. Currently, Seleon exports to more than 35 countries and is able to serve practically all markets that import Brazilian bovine genetics. According to Grubisich, they practically doubled in the last year, with around 30% of this volume being produced by the company.
“Brazil has become a world reference in tropical livestock farming. Countries in Central America, Africa and Asia are looking for genetics adapted to their conditions and have found a reliable supplier in Brazil”, he states.
Among the most sought after materials are Nelore, the country’s main beef breed, Gir Leiteiro and Girolando. For the executive, the latter has stood out for combining high dairy productivity and adaptation to the tropical climate.
“When we receive international missions, we realize that the Girolando is one of the most sought after animals. It is a solution developed in Brazil for milk production in tropical regions and that has been gaining prominence inside and outside the country”, he states.
With the increasing professionalization of Brazilian livestock farming and the advancement of reproductive technologies, the company’s expectation is to maintain the pace of expansion. “Artificial insemination grows between 10% and 15% per year and we believe that Brazil will increasingly become one for tropical livestock farming”, concludes Grubisich.
