Former President Jair Bolsonaro’s allies celebrated Donald Trump’s victory with a traditional Maga accessory; idea in the government came from Sidônio Palmeira, new minister of the Secretariat of Social Communication
The arrival of ministers and parliamentarians of the Lula government’s allied base to the election of the House and Senate caught the eye for an unusual detail: the use of blue caps with the phrase “Brazil is from Brazilians”. This initiative came from the Minister of Institutional Relations, and was coordinated by the Government’s Secretariat of Social Communication, under the leadership of.
The action was a direct response to the use of caps with the campaign slogan of allied politicians of former President Jair Bolsonaro, such as the governor of São Paulo, who celebrated the American’s inauguration on social networks. Among the blue cap supporters were prominent government figures, such as ministers Alexandre Padilha, Camilo Santana, Carlos Fávaro, Celso Sabino and Wellington Dias. PT President, and Government leader in Congress, Randolfe Rodrigues, also joined the initiative.
The choice of accessory was seen as a strategic movement of political marketing, symbolizing the cohesion and identity of the current government. Sidônio Palmeira, the new minister of the Communications Secretariat, has played a central role in defining the government’s image and discourse.
*With information from Marília Ribeiro
*Report produced with the aid of AI
