The “Persuasive Communication” course premieres this Thursday (12), with Giovanni Begossi and Micarla Lins, both champions of public speaking and competitive debate. Classes are available on .
Success on social media, where they have more than 2 million followers, Giovanni and Micarla give practical tips for better public speaking, teach ways to prepare a presentation, show how to use body language to emphasize the message and explain tricks for anyone become more charismatic.
They join 14 other great personalities who are already at CasaFolha, such as filmmaker José Padilha, , Monja Coen, , and former minister Pedro Malan, . New content is added every month.
All courses are available at . To access, you must have a subscription to the platform, which can be done at . Who is already a subscriber to Sheet no need for a new subscription; just upgrade under special conditions at .
“Communication and public speaking, in my opinion, are the most important and profitable skills there are,” says Giovanni. He cites as examples moments in life when people lose professional opportunities or are less valued because they are unable to express themselves in the best way.
And the situation is even worse when you add a gender element. “When I started participating [dos torneios de oratória e debate]no woman had won any competition”, says Micarla, who specialized in tips for this audience.
She says she began to be interested in communication when she was six years old. As he grew up, however, this changed — against his will.
“I was hearing that showing up was bad, I was being encouraged not to share my ideas, I was being interrupted… Until I felt as if my voice had been completely silenced.”
His childhood interest returned with his discovery of the world of competitive debates and public speaking championships. “I became the first Brazilian woman to win a tournament in public speaking and debate,” says Micarla.
Giovanni also won both competitions. In her case, it was part of a journey to overcome childhood shyness and antisocial behavior. He took his first step by joining a theater group in high school. Later, while attending law school, he came into contact with the skills that would transform his life.
He took several public speaking courses, participated in numerous tournaments — some of which were international, in English — and won several of them. At first, he imagined that he would use communication resources to promote himself as a lawyer, but he ended up taking another path.
He started teaching everything he had learned on social media, where he uses the nickname “El professor of oratory”, due to his resemblance to the character “Professor” from the series “A Casa de Papel”.
“I can say with absolute certainty: communication, oratory, charisma and persuasion are trainable skills,” says Giovanni.
In their classes at CasaFolha, Giovanni and Micarla cover various public speaking topics, such as diction and voice control, body posture, gesticulation, conciseness and “storytelling”. They also cover themes of the so-called “art of influencing people”, with strategies to create a good first impression and become more pleasant in social circles.
The duo’s course is part of the “Communication and Creativity” journey, which already includes classes from filmmaker José Padilha.
The platform still has two other journeys. One of them, “Money and career”, has courses such as that of Pedro Malan, the executive, who talks about leadership and sustainability, and that of economist George Wachsmann, partner at BTG Pactual,.
The third journey is called “Personal transformation and well-being” and has courses like “Fitness: what works for real change”, in which Bruno Gualano .
How to subscribe to CasaFolha
To subscribe to the platform, simply go to . The subscription, with a 67% discount at launch, costs R$ 19.90 per month in the annual plan (R$ 59.90 without the promotion) and includes unlimited access to all the news from Sheet no site e no app.
Anyone who is already a subscriber to the newspaper does not need a new subscription. Simply upgrade under special conditions to have all CasaFolha content available: .
CasaFolha courses
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COMMUNICATION AND CREATIVITY JOURNEY
José Padilha He is a director, screenwriter and producer. One of the most important filmmakers today, he directed hits such as “Tropa de Elite”, “Narcos”, “RoboCop” and “Ônibus 174”. He received dozens of international awards, such as the Emmy and the Golden Bear at the Berlin Festival.
Course – The art of storytelling
Based on his experience in films, series and documentaries, he talks about all stages of audiovisual, from creating scripts to editing the work, including building characters and directing the narrative, among other topics.
Giovanni Begossi (“the professor of oratory”) and Micarla Lins they won different oratory and competitive debate tournaments. Furthermore, they are the first and only Brazilians to be chief judges of the world debate championship in Spanish.
Course – Persuasive Communication
Giovanni Begossi and Micarla Lins teach persuasive communication. They present tips for improving verbal and non-verbal language, explain how to make good presentations in public and show ways to reinforce your charisma.
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PERSONAL TRANSFORMATION AND WELL-BEING JOURNEY
Alexandre Kalache He is a gerontologist and one of the world’s leading experts on longevity. He was director of the Department of Aging and Health at the WHO (World Health Organization) for more than ten years and is president of the International Longevity Center Brazil
Alexandre Kalache teaches you what you need to know to live longer and better. He explains what the longevity revolution is, talks about its consequences and proposes a mantra: “the sooner you start preparing for old age, the better – but it’s never too late”.
Bruno Gualano He has a PhD in physical education and sport from USP and founder of the Center for Lifestyle Medicine, where he conducts scientific research on nutrition and exercise. Classified as one of the most influential scientists in the world, he has won award-winning work in this area and is a columnist for Sheet
Bruno Gualano teaches what we know about two pillars of health and well-being: healthy eating and physical activity. With his scientist’s eye, he explains what works and what’s nonsense in the fitness world and gives tips for anyone who wants to stay in shape.
Monica AndersenPhD in psychobiology, is a professor at Unifesp, where she heads the sleep biology discipline. Listed as one of the most influential scientists in the world, she is director of the Sleep Institute and a member of the Brazilian Sleep Society and the Sleep Research Society
Course – The science of sleep
Monica Andersen teaches you how to sleep better. She presents what science knows about the topic, points out ways to identify problems linked to sleep, talks about the relationship between sleep and sexuality and gives useful tips for everyone.
Monja Cohen is an official missionary of the Soto Shu Zen Buddhist tradition, based in Japan. Founder of the Zendo Brasil community, she has more than 300 disciples and has published more than 30 books, including “Aprenda a Viver O Agora” and “O Sofrimento É Opcional “
Monja Coen Roshi teaches zazen techniques, the practice of sitting meditation. She also talks about the principles of Zen Buddhism and gives tips on how to deal with suffering, improve decision-making and learn to live in the now.
Suzana Herculano-Houzel is a biologist and neuroscientist at Vanderbilt University (United States). Internationally awarded, she is the first female editor-in-chief of the Journal of Comparative Neurology. Among his many books is “The Human Advantage – How Our Brain Became Superpowerful”. He is a columnist for Sheet
Course – The potential of the brain
Suzana Herculano-Houzel teaches why our brain has become super powerful and, based on knowledge from neuroscience, shows what we can do to become more intelligent, make better decisions and be happier.
Vera Iaconelli She is a psychoanalyst and holds a PhD in Psychology from USP. Director of the Gerar Institute of Psychoanalysis, she wrote the books “Raising Children in the 21st Century” and “Manifesto Antimaternalista”. He is a columnist for Sheet
Raising children has always been difficult, but the 21st century imposes unprecedented challenges on fathers, mothers and anyone who decides to dedicate themselves to this task. Vera Iaconelli has an in-depth discussion on the subject and brings insights into topics such as the internet, the teenage crisis and the difficulty in establishing limits.
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MONEY AND CAREER JOURNEY
Well Karina Bortoni, A reference in business advice, he is a specialist in leadership, management and entrepreneurship. She worked for almost 20 years at McKinsey consultancy and was the first female CEO of a publicly traded bank in Brazil, when she led a transformation process at BMG
Ana Karina Bortoni explains the importance of personal and corporate evolution. She gives tips for leaders to manage this type of transformation in companies and discusses important topics such as the role of boards and the dilemma of in-person vs. remote work.
Candido Bracher He was president of Itaú Unibanco, the largest private bank in Brazil. During his 40-year career as an executive in the financial sector, he founded the BBA bank and presided over Itaú BBA. He is a columnist for Sheet
How does a CEO think? Candido Bracher offers insights by recalling his career in the financial sector, explains why today’s leaders need to act against climate change and points out opportunities in the environmental agenda.
Edu Lyrainfluencer, multi-award-winning social entrepreneur, is founder and CEO of the NGO Gerando Falcões, an ecosystem dedicated to overcoming poverty in favelas
Born in an extremely poor region, Edu Lyra reveals the secrets to being a successful entrepreneur. In just over ten years, he built a network that has already impacted more than 5,000 favelas in Brazil.
George Wachsmannknown as Jojô, is a partner at BTG Pactual bank, where he works as head of fund distribution and oversees the allocation of more than R$100 billion. With more than 30 years of experience, he is one of the most respected names in the capital markets.
Course – Investing for the future
George Wachsmann teaches you what you need to know about the main types of investment: direct treasury, fixed income, shares, funds and private pensions. It also provides useful concepts and insights for beginners and experts alike.
Natalia Beauty is a multi-entrepreneur and founder of Natalia Beauty Group, operating in the beauty market. With services admired by celebrities, she has more than 11 million followers on social media. He is a columnist for Sheet
Natalia Beauty teaches you how to value a brand. She explains notions about mentality, company culture, branding, social cause, brand movement and marketing of the 5 senses. She also gives tips for growing on social media.
Pedro Malan He is one of the greatest economists in Brazil. He was Minister of Finance during FHC’s two terms, president of the Central Bank, chief negotiator of Brazilian external debt and representative of Brazil on the Executive Board of the World Bank
Pedro Malan teaches how to analyze the economy based on some triads: the relationship between past, present and future; the short, medium and long term view; national, regional and global dynamics; the articulation between economy, institutional policy and society.
Rachel Maiabusinesswoman and executive advisor, is CEO of RM Consulting and founder of Instituto Capacita-me. First black woman CEO of a large company in Brazil, presided over Lacoste and the jewelry stores Tiffany and Pandora
Rachel Maia teaches you how to advance your career in the corporate world. She analyzes some rules of the game, explains the importance of seeking improvement and gives tips for the job interview, how to behave in the work environment and how to hold leadership positions.
