With an eye on the 2026 election, the vice-governor of Minas Gerais, Mateus Simões (Novo), assumed the role of spokesperson for the administration’s achievements.
On the last day of 2024, he released a video on his social networks showing works and projects from the year, to the sound of a jingle that says that “in Minas there was delivery”.
For around six months, he has had a team that professionalized his communication channels. To do this, he created a website, started recording more elaborate videos and started promoting posts on Meta platforms (Facebook and Instagram).
The biggest challenge for the current vice president, who uses the electoral name Professor Mateus, is to become known to the general public.
He has already received Zema’s support for his succession, but must face competition from the right. Today, its main rival in this field
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