Taking office as head of official communication with the presence of the President of the Republic and the ministry in force is not something usual, much less trivial. Many ministers did not receive the same deference when assuming their positions.
The message in the signage is very clear that Sidônio Palmeira is authorized to call the shots to the entire team. It was just a detail, but the serious face of the normally smiling Janja da Silva did not escape the images of the ceremony.
The size of the importance was soon undermined by the enormity of the government’s defeat in the area, right at the start with the mess of the .
The cancellation of the regulation on monitoring the tool in transactions above R$5,000 made things worse from a political point of view, but there was no other way than to stop the bleeding of which the government found itself a victim. He recognized his inability to react.
In his inauguration speech, Sidônio Palmeira highlighted the lack of due recognition of the government’s good actions by the population as the main obstacle: the lies spread by the “extreme right” on social media.
According to him, these people manipulate the facts, creating a “smokescreen” that prevents the correct and real perception of efficient government actions.
Sidônio Palmeira proposes to dispel this fog and warns that the task must be shared by the entire Esplanada in understanding the new demands of society.
Wait a minute, but it wasn’t the radicals’ fault, isn’t everything fine, if you just fight misinformation to get better? It doesn’t seem like that.
Between the lines, in which he briefly mentioned the need to combine efficient politics and management, the new minister sent the message that there is something more to be won beyond the battle of communication.
It is true, as he said to illustrate, that parents “need to know that there is a vaccine available for their children.” It happens, however, that they also learn about the 400% increase in dengue cases and the confusing role of Health in the epidemic.
Parents and children do not understand either, because there is no willingness to face the issue of public security at the level of the threat posed by organized crime to national sovereignty.
However, the rise in food inflation does not escape the perception of families. The government pays little attention to this by not recognizing its participation in the crisis of confidence in the balance of accounts and placing greater weight on droughts and floods.
The masquerade of truth is serious in opposition, but does not cause great harm. When part of governments, the good that is undermined is credibility, which directly affects popularity.
This is the factor that disconcerts the Palácio do Planalto and makes it wake up two years late to the fact that it is losing in the public debate. The opinion polls say so.
Surveys from seven institutes — Poder Data, Ipec, Quaest, CNT/MDA, Paraná and Atlas/Intel — show a continuous loss of approval and a constant increase in disapproval of the government and President Lula’s performance, from the first to the most recent consultations.
The success of 2026 depends on the inversion of this curve. And it is not just about the dispute for the Presidency, with re-election or not. There are elections for governors, senators and deputies. A difficult task in light of the left’s performance in 2024.
Since he attributes the adverse outlook to internet inventions, Lula could have realized it sooner, as they are not exactly new.
Furthermore, the government has greater power and more instruments and visibility in the face of the opposition to promote the so-called narrative, which for now has not sounded convincing.
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