Since ancient times, gold has been a symbol of wealth, power and security. This precious metal has not only served as a currency of exchange for centuries, but also as a store of value in times of economic uncertainty. In modern markets, gold continues to play a crucial role, being considered a safe asset and a hedge against inflation. And now it has started to be sold in vending machines.
Recently, this search for gold gained a new chapter. In the 21st century, an innovative solution for marketing is winning over consumers, combining tradition with the convenience of modernity.
Gold bars available to everyone
In Seoul’s Gangnam district, convenience stores have introduced vending machines that sell gold bars. These machines, strategically positioned, offer bars weighing between 0.5 grams and 37.5 grams, with prices updated in real time according to market variations. A 0.5 gram bar, for example, can be purchased for around 62 euros, making this investment more affordable.
Gold as a safe investment
The growing popularity of machines reflects the demand for assets that offer stability in times of uncertainty. With the price of gold surpassing US$2,400 per ounce, many consumers are adopting the precious metal as a way to diversify their investments and protect their wealth.
Competition and diversification of offers
Innovation is not limited to a single company. While GS Retail Co. implemented the machines in its stores, BGF Retail Co.’s CU launched ultralight gold cards that sold out within days. Digital banks, such as Kbank, have also invested in platforms that allow the purchase of gold directly through mobile applications, expanding access to this market, as explained by .
An innovative and affordable solution
The introduction of vending machines that sell gold democratizes investment in precious metals. This modern approach combines convenience with tradition, allowing more people to integrate gold into their savings and investment strategies.
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