a Chinese marketplace app, reached 39 million monthly active users in six months of operation in Brazil, surpassing . The data is in a Citi report.
The American bank’s survey shows that Temu recorded a 600% increase in the active customer base since its launch, becoming the second largest online sales platform in the country.
With this brand, Temu is now only behind , which leads the market with more than 50 million active users.
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Between November and December 2024, the platform recorded an 11% increase in the user base, while Mercado Livre had 37 million active users.
Temu also stood out in the number of downloads, leading the ranking with 3.9 million new users in its sixth month of operation in the country.
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In comparison, Shopee recorded 2.5 million downloads, while Mercado Livre trailed behind with 2.4 million.
Temu’s growth contrasts with the situation of other players in the market, such as Mercado Livre, which registered an increase of just 13% in its user base in 12 months, and , which saw a reduction of 5%, according to the report from Citi.
