Action occurs after the revocation of a rule that expanded Federal Revenue inspection of transactions exceeding R$5,000 per month; main objective is to combat the spread of false information
The federal government is about to launch a new advertising campaign about the payments system, with the slogan “it’s mine, it’s yours, it’s from Brazil”. The main objective is to reduce the effects of the recent publication of new Federal Revenue rules and combat the spread of false information related to service taxation. The campaign aims to restore Brazilians’ trust in Pix. This action comes after the revocation of a rule that expanded the Revenue’s inspection of transactions exceeding R$5,000 per month via Pix.
The decision was made in response to criticism and misinformation surrounding the possible taxation of the system. The campaign’s target audience includes entrepreneurs and self-employed people, who were greatly affected by the spread of fake news involving the measure. The Presidency’s Communications Secretariat (Secom) has already notified agencies about the new initiative, which will emphasize that Pix is a State action.
Minister Sidônio Palmeira, who recently took over Secom, had previously requested a campaign to clarify the new monitoring rules, but this proposal was canceled after the rule was revoked.
*Report produced with the help of AI
Published by Fernando Dias
