Santos president Marcelo Teixeira shared opinions from the fans by announcing Neymar’s return on his personal Instagram even before the club.
The publication of, while themselves and the moments before the official presentation of the star.
In an exclusive interview with Sunday with Benja this Sunday (2), Marcelo Teixeira detailed backstage of the ad and explained why he had the first publication about.
“It was a strategy, both in legal and marketing. We didn’t want to anticipate facts, ”said Teixeira.
According to the president of Santos, the club could not make the announcement for legal reasons, but also did not want to let the world of football what was about to happen. Therefore, the order of publications began with Marcelo Teixeira himself.
“We had a strategy where we identified the importance that we signaled to the market, to you from the chronicle, the press, and especially the world of football. And Santos could not legally make this announcement. Santos made the announcement hours before the presentation of the arrival of the player to Santos, ”he said.
“The only way we could do without a club officialization was to do in this condition. So what was planned: we give the first warning, “Welcome”, nothing more. Then the social network of the player. And when he was here, we would formalize and document. And so it was done, ”concluded the President of Fish.
