Denza, the luxury brand of the electric vehicle automaker, prepares the land to reach Brazil. After registering patents from some of the possible new models, the company made its first publication on a social network with the name of the brand on Monday (7) amid its launch in Europe.
“Denza is coming in Europe. Soon, in Brazil,” says an Instagram post made by a profile that belongs to Denza, confirmed the Infomoney. For now, the launch is scheduled for 2025, but without a specific date released. Last month, BYD registered models such as Denza D9 and Z9 with the National Institute of Intellectual Property (INPI).
The brand was founded in 2011 as a joint venture between Mercedez-Benz and Byd, but the Chinese manufacturer made a brand participation sequence until the control of all shares in September 2024 resumed the Bloomberg at the time.
On Monday, BYD officially announced the arrival of Denza in Europe, in a movement that seeks to compete with luxury marks such as BMW and Mercedez-Benz.
The Z9GT car is displayed during an event of the Chinese brand of electric vehicles to launch its premium denza brand in Europe in Milan, Italy, on April 7, 2025. (Photo: Reuters/Claudia Greco)
The D9 version recorded by the brand in Brazil is a luxurious minivan for 7 people with hybrid, electrical and plug-in versions in China. Complete versions may have panels, multimedia center and passenger screens. The Z9, also in the luxury category, has sedan and van versions, with associations such as passenger screens, parking cameras and even refrigerator.
In the direct conversion from Yuan to Real, vehicles are negotiated in China for values ranging from $ 200,000 to $ 400,000, which disregards import costs.
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