From 2018 to 2022, business around Major League Soccer had an average annual increase than those recorded in NFL and NBA
MLS (Major League Soccer) composed annual growth rate exceeded the performance of other sports in the United States, on the average calculated from 2018 to 2022.
This means that the National American Football Championship was the investment that recorded higher increase in profitability in the period, above traditional competitions such as NFL and NBA.
The arrival of Lionel Messi in 2023 boosted the expansion of MLS, which has a young, diverse and digitally engaged audience. The United States will be one of the 2026 World Cup headquarters, alongside Canada and Mexico.
According to the EssentiallySports sports news site, public engagement with football on social networks had an increase of over 3.68 million interactions the month following Messi’s debut at Inter Miami.
The number of transmission channels of the games has expanded. The league is shown on Apple TV+, YouTube TV and ESPN+.
Local investments and team development also boosted MLS.
The expectation generated by the World Cup, which promises to attract more than 5.5 million fans to stadiums, is another football catalyst in the country.
