Jair Bolsonaro’s began to pay for the boost of publications on social networks, in response to the petista offensive that gave the government breath in recent weeks.
While the PT of E, the PL decided to launch a campaign that blames Lula for the tariffs.
The movement is unusual for the party of. Until the release of Countereofensive, on July 16, PL -sponsored publications on networks like Instagram and Facebook were sporadic. The most recent were from April and March. Before that, there were no sponsored posts since October 2022, when the last presidential election was held.
The sponsorship of social networking posts is known as the drive. Users pay for certain content to reach more users. In the case of Facebook and Instagram, paid posts appear on the goal page of the goal, owner of the two platforms.
The boosting publications is seen with skepticism at the Bolsonaro party summit. The assessment is that the right -wing political field already has good circulation on social networks, without the need for payments for the platforms.
Since last week, PL has sponsored eight posts, with values of up to R $ 999 each, relatively low figures. Campaigns are still in progress, and posts with the most range so far have been viewed between 450,000 and 600,000 times so far. The potential target audience exceeds 1 million people per publication.
The most viewed post of this package says that Lula is guilty of Donald Trump, to Brazilian products exported to the US market.
“The guilt for the tax imposed by Trump is totally from Lula,” says the play at its opening. Then episodes are shown in which the petista was misleading with the.
In another sponsored post, the party says Bolsonaro is persecuted without evidence, while Lula is free and mandate despite, according to the PL version, there is evidence against the petista. The reference is to the processes against Lula during Operation Lava Jato, which. The image associates the petista with black and red colors, while the former president is associated with green and yellow.
Bolsonaro’s party has also reinforced the speech that the former president is the subject of a legal persecution aggravated and to have his freedom restricted.
In recent weeks, the PT has gaining earnings for Lula’s popularity by associating Bolsonaro the US -announced tariffs. How it showed the Sheetthe party paid to boost a video in which Bolsonaro appears as a ventriloquist doll controlled by the US head of government.
The values, with the campaign finished, were much higher than the PL used so far: they were between $ 70,000 and $ 85,000, adding two ads, according to the goal. Bolsonaro party numbers may increase because driving are still underway.
Trump announced the surcharge after a campaign conducted in the US by the deputy (PL-SP), son of the former president.
In the letter released the new fare, the US President linked the measure to Bolsonaro’s trial. Trump classified the process as a witch hunt.
The case led Lula’s political group to promote speech about national sovereignty and try to dispute the colors of the Brazilian flag. Green and yellow in previous years had become one of the greatest symbols of pockets.
PL publications also exploit the increase in IOF (Tax on Financial Operations), proposed by the Lula administration, and claim the creation of Pix as an achievement of the Bolsonaro government.
Lula’s surroundings works to, taking the PT and the defensive government in the public debate.
In addition, Bolsonaro’s party began to use parodies of pieces created by Lula’s party in the campaign “Defend Brazil”. The PL page turned the slogan into “Defend Brazil from PT”.
Before the July post series, the last time the PL had sponsored publications had been in March and April. The goal, at that time, was to promote Route 22, a series of political activities to boost the popularity of the party in the interior of Brazil. The main focus was the Northeast, a region where Lula has the most strength.
In some of these videos, Bolsonaro appears inviting voters from Rio Grande do Norte to attend the activities.
