With the tariff imposed by the United States, China has been adopting a “clear” strategy of reinforcing relationships with its business partners. The analysis was made by Thomas Law, president of Ibrachina (Brazil-China Sociocultural Institute), CNN.
“Instead of depending on a single strategic supplier, China has sought alternatives in nations with which it maintains good diplomatic relations and institutional stability. In this scenario, Brazil emerges as a relevant commercial partner,” says Law.
“Products that were once mostly imported from the US are now being bought from countries like ours, especially in the food, energy, commodities and even industrial inputs.”
Since August 6, a.
The Republican trade war has fronts all over the world, and.
Until the parties agree to sit to talk ,.
but so far.
Brazil already has in Beijing its main commercial partner. However, the export agenda to China is very different from that intended for the United States, which is a peculiar case.
While most of the country’s sales to the Chinese – and the world – is concentrated in commodities and agribusiness products, manufactured.
. Still, in the midst of commercial tension, the Lula and Beijing government have changed cuddles.
China’s interests in Brazil
At the end of July, a spokesman for the Ministry of Foreign Affairs of China stressed a.
More recently, on the eve of the tariff against Tupiniquins products, with the announcement of qualifying new exporting companies and nods about the growth of drink consumption in the Chinese market.
“The recent release of 183 Brazilian coffee companies is an example of how this realignment opens a window of concrete opportunities for the Brazilian exporter,” says Thomas Law.
In addition to this example, Daniel Lau, a business counselor specializing in the Asian country, points out that selling their products to the Chinese.
For Fagner Santos, expert in foreign trade and Chinese market at JF Comex Consultoria, these movements show “a strategic redirection of Brazilian exports that previously focused on the US and now find space in the Chinese market”.
On Saturday (6), the Minister of Ports and Airports, Silvio Costa Filho, said during the Infra Sphere Seminar, that a.
In parallel,, the state of which the governor, Elmano de Freitas (PT), met in the middle of the week, with the China ambassador in Brazil, Zhu Qingqiao, to discuss economic partnerships.
In an interview with CNN In early June, before the announcement of the 50%rate, the manager of the Asia Pacific office of Apexbrasil (Brazilian Agency for Export and Investment Promotion), Victor Queiroz, had signaled that, at that time, the tariff was still very recent – and on a smaller scale to Brazil – to nail that influences could have in commercial relationship with China.
However, it projected that the extension of commercial tension could mean a “gateway” for Brazil to “stand out” and seek to vary its market opportunities with the Chinese.
Semiconductors, juices, ice cream, logistics, and even medicine are some of the sectors that Queiroz highlighted as of interest to China in Brazil.
APEX has organized one, which includes over 400 items and can be accessed on its site.
The conversation with the agency’s board was made in the context of. For the experts heard by the report, the moment is timely not only for Brazil to bring its products to China ,.
“We have already experienced a significant increase in Chinese investments in Brazil, and the tendency is to increase further with the new wave of private companies that are exploring the world and seeking new markets. And definitely Latin America and Brazil are benefiting from receiving the arrival of new Chinese companies in the region,” says Daniel Lau.
Queiroz explains that “the exchange is that they enter here to add value.”
“Investment not only in infrastructure, but in the area of services, which impacts a lot, generates income and moves the market. Thus, it stimulates consumption and improves the quality of services. They will add value to our products and export to the world, and sell in Brazil, so it is not just investing and dominating Brazil, it is generated the Apexbrasil spokeswoman.
What should Brazilian companies do to position themselves in the Chinese market?
The experts heard by the report point out that the Chinese market has their peculiarities, so that knowing deeply their reality and culture is an essential step in establishing the consumer there.
“To enter the Chinese market it is necessary to understand that it has a political, economic organization and a different financial system from other countries. It is essential to have a prior study of the characteristics of this market to understand the local business dynamics, based on confidence, long -term relationships and mutual respect,” says Thomas Law, from Ibrachina.
So Daniel Lau advises that the Brazilian businessman visit China and practice the ‘Guanxi‘, a good relationship cultivated with Chinese entrepreneurs.
“The Brazilian entrepreneur needs to take advantage of this important window of opportunity in the Chinese market and expand his contacts in China, through local partners, local distributors, trading, etc.,” says Lau.
He points out that there are already plans of various missions in the second half of 2025 to bring Brazilian entrepreneurs to China and also soil trips. “It is important to visit China, to know your market and how to sell to this market.”
Fagner Santos, from JF Comex Consultoria, points out that it is essential for the exporter to participate in international fairs, such as the Canton Fairwhich occurs between October and November.
The president of Ibrachina also points out that the exporter must be aware of specific regulations, sanitary requirements, certification processes and correct translation of labels and packaging.
“Another point is the protection of intellectual property. Recording brands and patents in China is a mandatory step before any negotiation,” says Law.
“The support of a specialized consultancy and the search for reliable local partners are determining factors for success. There are good federal government programs that propose to assist Brazilian entrepreneurs in this process, such as the Exports More Brazil Program, created by Apex,” he suggests.
It is one of the measures ventilated by members of the Lula administration who must be in the plan of relief to the sectors affected by the tariff.
“It’s time to act. American fare has no return, and depending exclusively on the US market is risky. The entrepreneur needs to diversify and explore the potential of China. And this requires physical presence, networking and strategy. Many are already doing this – and successfully. Now it’s too much too, ”concludes Santos.
