In Brazil, the Bets are winning. Easy, rout.
In comparison between the elite divisions of major football centers, bookmakers have a stark dominion regarding the sponsorship of the teams.
No less than 18 of the 20 Brazilian Championship participants have as main sponsor (the one who occupies the biggest space in the shirt) a Bet.
The exceptions are Bragantino, controlled by an energy drink company, and Mirassol, whose main supporter is a beverage company. Even so, both have betting firms on the uniform.
In Germany, Spain, the US, Japan, the Netherlands and Italy, no Bet stamp in the players’ chest. In Argentina, there are four teams whose master sponsor is a betting company. In Portugal, three. In France and Mexico, one.
In only one country, among 11 championships surveyed (not to mention the Brazilian), the percentage of clubs with Bet being the main sponsorship exceeded 50%. In England, there are 11 of the 20 teams.
In Spain, Italy and Germany, not even if they wanted the clubs, they could close an agreement with some Bet, as laws prevent. England, from 2026, will veto mark of betting companies on the front of the shirts.
What is the reason for the government prohibition? The most obvious is to prevent massive exposure to BETS to encourage excessive play, bringing people to addiction to bets and financial problems.
There is another question, that of sports integrity. Recent cases involved well -known Brazilian players (Bruno Henrique, Lucas Paquetá) in a possible scheme to manipulate results for gains with bets. Even if it is not proved, distrust exists, and the presence of Bets sponsorship feeds this doubt.
In Brazil, where many people are sinks by losing money on bets, there are no restrictions on betting companies in the sports environment. It is legalized.
I turn on the TV, they are all the time there, in advertisements with personalities ranging from Vinicius Junior (head of the Brazilian team) to Ronaldo Phenomenon, Rivaldo and Galvão Bueno.
Celebrities who do not need the money paid for companies but diffuse them, become “ambassadors” of them, influencing people to bet on and are at risk of financial losses. Encourage gambling.
The speech “Play with responsibility and fun” of the bets and their poster boys, is bullshit. When you addict responsibility. The game numbs, it becomes a drug.
Betting is toxic. One of the building’s employees where Moro loves football and is a stretch gambler. Hope to earn high. Week after week, reports frustrations, without detailing the damage.
Speaking of dependence, it grows up in the club-bes relationship. The money received by the associations is high, well greater than hits with companies from other branches.
This week, Flamengo changed Bet. It will receive over R $ 250 million per year, more than double the pocket in the previous sponsorship. Featured in the shirt of the biggest fans in Brazil, this bet will attract thousands of red-blacks.
A certain bet, that of companies. In this business, there is no way to lose, or would be bankrupt and not spread. The fan is up to the role of supporting them. At what price? That of misery itself.
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