Radek Tesár 19. 9. 2025 clock 3 minutes
On WhatsApp, Instagram and Facebook, the blue circle appeared unobtrusively. Behind him is META AI, a new assistant that uses your data to train artificial intelligence. However, few who know that this service can easily turn off.
Meta AI is currently one of the most discussed topics in Europe. The blue circle that has recently appeared in your favorite applications is not just a visual element. It signals the presence of AI assistant from META, which has the task of improving the user experience. Problem? Meta plans to use your public contributions to train your AI models. And most users not only know about it, but do not even know that it can be defended.
What is meta ai and why is shown
Meta AI is a new virtual assistant that Meta, the parent company Facebook, Instagram and WhatsAppu, gradually integrates into its applications. While at first glance it acts as a smart helper to find information or generate answers, there is a large machine learning in the background that relies on user data.
However, thanks to European data protection (GDPR) legislation, there is a possibility to resist this use. But the process is not simple and of course the meta does not promote it. It is no coincidence that the ability to turn off this function is not easily traceable directly in the applications.
How to Disable META AI and protect your data
If you do not want the meta to use your contributions to improve your AI models, you have the right to prevent this. Fortunately, the European GDPR Regulation allows users to limit their data processing, but you have to apply manually.
The steps are as follows:
1. Open the Meta Privacy Center (eg via Facebook).
2. Find the “data subject’s rights” or “Data Subject Rights” section.
3. Select “Refuse to use data for AI” or similarly formulated objection.
4. Complete the form and send it.
A change that happens quietly
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Meta AI expands very quietly. Without alert, he appeared in your chat applications and began to analyze user behavior. Although Meta claims to only collect public data, the boundaries between private and public space on social networks are often unclear. In addition, the possibility of defense is only available to those who are actively interested in their digital rights.
Experts on digital ethics point out that similar practices will be increasingly frequent. And that personal data protection remains on the shoulders of users. Meta AI can be a practical tool, but at a price that many users are not aware of. If you do not want your posts to become part of the training, it is time to act. Your data is worth and only you decide how and for what purpose they will be used.
