New swatch with hours exchanged throws a 39% Trump rates. Already sold out

The new model of Swatch “What if… Tariffs?” It presents the numbers three and nine exchanged in the dial, in reference to the 39% rate imposed by the United States on Swiss imports.

Swatch Swatch Watch Manufacturer launched a special edition that marks the amazing punitive tariffs imposed in August by the US President Donald Trump against Switzerland.

Baptized “WHAT IF…TARIFFS?”, The new model dial exchanges the positions of 3 and 9 hours, alluding to the 39% fee imposed on Swiss imports – one of the highest in the world.

A company spokesman told that the model was conceived as a “Positive provocation” addressed to the authorities and as a firm sign to the Swiss government to get a more favorable agreement with the United States.

The clock, available only in Switzerland and sold by 139 Swiss francs (about 148 euros), appeared on Friday as.

“This does not have swatch cause positively”Detailed the spokesman for the iconic brand in the note sent to CNBC.We played with the 39% tariffs United States imposed on Switzerland. We hope this action will not last long and be as short as possible. ”

“As soon as the United States changes the customs applied to Switzerland, We will immediately stop selling this watch”He added.

On August 7, the United States imposed an unprecedented rate of 39% about Swiss productsone of the highest tariffs in the world. These rates directly reach the Main Exports of Switzerland – including your famous Watches, chocolate, pharmacists and machinery.

The measures caused dismay between the Swiss authorities and the companies in the country, which expected a rate similar to 10% to 15% applied to other major business partners such as the European Union and the United Kingdom.

Since then, the Swiss negotiators have sought to ensure an agreement more advantageous. On Thursday, the American trade, Howard Lutnicksaid the two countries “will probably come to agreement”.

The Swiss watchmakers and the luxury sector were specially affected by tariffs, given the strong dependence on US consumers. The United States were the largest foreign market for Swiss clocks in 2024, with exports in the value of 4.37 billion francs.

The impact of tariffs imposed on the country has led experts and analysts to consider that Switzerland, maintained for centuries with the great powers, may no longer function as a security network.

According to Swatch, it’s time.