Technology automates payments, validates invoices in real time and promises greater security and efficiency for professionals and companies
The growth of has been redesigning the job market in Brazil. Between 2022 and 2024, around 4.8 million workers migrated from the regime to working as legal entities (PJ), according to the . The model offers flexibility for companies and professionals, but it also brings new challenges, such as financial bureaucracy, the difficulty of proving income and the lack of revenue predictability.
In this scenario, it begins to assume a central role in reorganizing the finances of self-employed professionals and service providers. New digital platforms use technology to automate payments, validate invoices in real time and organize statements by project, which gives more clarity and control over finances.
Using these tools, each contract now has an exclusive statement, facilitating planning and access to credit. Furthermore, AI algorithms are capable of interpreting data, confirming information with customers and suppliers and even scheduling transfers via WhatsApp, reducing payment processing time by up to 70%, according to Sebrae.
One of the most recent examples comes from the partnership between fintech Bonde and HUG, a company specialized in talent curation and allocation. Since adopting the system, the platform has handled more than R$1 million in digital transactions and now includes 100% of HUG’s internal team and 15% of the network’s professionals. Automation eliminated rework in checking invoices and drastically reduced the time spent on financial routines. “The market is changing quickly, and companies need agility. Artificial intelligence gives professionals more security and companies, more efficiency”, says Gustavo Loureiro Gomes, CEO of HUG.
The application of AI is also expanding to other areas, such as talent recruitment. Profile screening, which used to take days, can now be done in seconds, speeding up hiring and reducing costs. For experts, the advancement of these solutions represents a new chapter in the relationship between PJs and . By offering organization, predictability and security, artificial intelligence can consolidate pejotização as a sustainable and increasingly structured model in the Brazilian market.
