The Havan store chain reached an agreement to sponsor the broadcast of the 2026 World Cup on Globo, according to information in the column Another Channelyes Folha de S.Paulo. It will be the first time that Havan directly sponsors a Globo product
According to the newspaper, the company purchased a “support quota”, a format in which the advertiser appears in content actions and during commercial breaks in games. According to the Sheeteach share of this type is valued at around R$235 million.
Until now, the retailer’s advertising investment has focused on the broadcaster’s competitors, although there has already been an increase in the brand’s presence in Globo’s commercial breaks.
Opportunity with security!
Also according to the report, Globo plans to raise around R$1 billion with the quotas already sold for the 2026 World Cup and is working to bring the amount closer to R$2 billion by adding broadcasts on open TV, SporTV and digital platforms.
