Collection brings together three spray options: Tea on the Balcony, Winter and Livro Novo, the latter developed from the aroma linked to specimens fresh from the printing press
For many readers, opening a book for the first time is also an olfactory experience. The characteristic smell of newly printed pages, often associated with the beginning of a new story, now has a perfume version. ALivraria Leitura launched a line of fragrances inspired by the literary universeavailable at network units throughout the country.
A collection brings together three spray options: Tea on the Balcony, Winter and Livro Novo, the latter developed from the aroma linked to copies fresh from the printing press. Each unit is sold for R$17.90.
A initiative follows a cultural retail movement which seeks to increase the public’s stay in bookstores, transforming the visit into an experience that goes beyond buying books.
Literature as a sensorial experience
Os perfumes are part of a larger line of authorial products created by Leitura. The collection includes items inspired by classic authors, works and characters, such as notebooks, socks, ecobags, scented highlighters and accessories.
A The proposal is to transport symbolic elements of the act of reading to everyday objectsexpanding the points of contact between readers and the bookstore environment.
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