OpenAI spokesperson confirms the implementation of the project, which will use Criteo tools for segmentation
announced that it will serve ads to users using the free and Go versions of ChatGPT in the United States. The new feature, confirmed by a company spokesperson, will be implemented in the coming weeks.
The measure aims to increase the company’s profits, more quickly and efficiently, while the costs of operating AI (Artificial Intelligence) systems also grow.
Recently, OpenAi was integrated by Criteo, a company that offers an interface for buying ads and improving targeting. Tools provided by Criteo will help with the implementation of the project.
According to The Information, Criteo would be offering between US$50,000 and US$100,000 to advertisers. Furthermore, OpenAI would be advising companies to use a wide range of visual elements and languages, seeking to increase the frequency of display.
