Sony has canceled the long-awaited Afeela electric car

More than half a decade after it began exploring the idea of ​​entering the electric vehicle market, Sony has canceled the two electric cars it planned to start shipping soon.

In a press conference held this Tuesday, during CES 2025, the CEO of Sony, Kenichiro Yoshidapresented its Afeela 1, the first model produced by Sony Honda Mobility, the consortium that resulted from .

Last year the vehicle would be available, from 2026, in two versions: the Afeelia 1 Origin for US$89,000, and the Afeela 1 Signature, with a base price of US$102,900.

But… not after all. The announcement was made this Wednesday by the company itself, in .

Sony said the decision was the result of Honda has reevaluated yours electric vehicle strategy.

As mentioned by , these decisions translate into a gigantic accounting write-off of 15.7 billion US dollars, as the Honda restructures to move away from all-electric cars.

Two years ago, Sony revealed the Afeela prototype, built in partnership with Honda — which could be .

Sony showed its electric car on stage at by driving it… using a PlayStation 5 DualSense controller? 🤔

— Alvin (@sondesix)