SIC led audiences on weekdays in March and continues to be the Portuguese’s favorite for information and soap operas.
Every day, more than 3.4 million Portuguese people contacted SIC in March. The channel ended the month with an audience share of 14.3%, leading 18 of the 31 days of the month.
On weekdays, he led with 15,5% of shareagainst 14.9% for TVI and 11.4% for RTP1. SIC has the mornings, afternoons and prime-time most watched on Portuguese television from Monday to Friday.
In the information, highlight the and the which continue to gather public preference, leading every day of the week.
The focus on areas of excellence contributed to the good performance in the audiences: Castles of Portugal, , , , International SIC, , , , e
In entertainment, soap operas e continue to be the most seen in Portugal. maintained the lead on time.
SIC Notícias is the only information channel that continues to growending the month with 2.6% of share0.5 percentage points more than in the same period last year. Maintained leadership in target ABC 25/64, with 4.3% of shareand reinforced its position among the upper classes and the more active public.
No prime time weekdays, one of the times of greatest television consumption in Portugal, SIC Notícias stood out as the Portuguese people’s favorite information channel.
