The company was distinguished with the Emerging Franchising Award at the APF 2026 Awards, awarded by the Portuguese Franchising Association (APF), within the scope of the Norte Franchise event.
The distinction, awarded by a jury made up of reference entities in the business and entrepreneurship panorama, reinforces the brand’s positioning in the sector.
Recognition at the main franchising event
Norte Franchise is considered one of the main events dedicated to franchising in Portugal, bringing together reference brands and promoting networking and knowledge sharing.
The APF Awards distinguish companies that stand out for their dynamism, growth and commitment to high quality standards in the sector.
Growth and innovation drive distinction
The Emerging Franchise Award recognizes brands that show growth, innovation and ability to adapt to the market.
In the case of Midas Portugal, the distinction reflects the work carried out in expanding the workshop network, supporting franchisees and the continuous focus on the quality of the service provided.
Brand highlights the role of franchisees
For the company, the award confirms the solidity of the business model and the relevance of the partnership with franchisees.
“Receiving the Emerging Franchising Award at Norte Franchise is a very special recognition”, says Pedro Soares, expansion manager at Midas Portugal, adding that “it reflects the effort of the entire team and, mainly, the commitment of our franchisees”.
The executive also highlights that the company is “focused on growing the network throughout the national territory and reinforcing the image of trust in the automotive after-sales sector”.
International presence and expansion in Portugal
Midas is a world leader in multi-brand automotive maintenance franchising, present in more than 15 countries.
In Portugal, the company has an expanding network of workshops, investing in “trust, transparency and quality in customer service”.
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