In a special broadcast dedicated to the first edition of The Branding & Business Summit, Imagens de Marca takes you to the heart of an event that brought together business leaders, decision-makers and creatives in Sala Tejo at MEO Arena on a day entirely dedicated to the future of brands, leadership and innovation in Portugal.
Raising the name of Portugal was the main objective of this Summit and that is why we recorded the pivots of this broadcast at the top of the MEO Arena. It is from here that the event’s brands and themes come to life.
Let’s go through the four main thematic axes of the meeting. We started by exploring the strategic role of brands in national growth and then moved on to the world of leadership with names like Rui Miguel Nabeiro and Jorge Braz. In this edition, we also talk about how geopolitics influences the way Portuguese companies navigate an increasingly unstable world and, of course, we explore a central and current theme: the role of technology and Artificial Intelligence.
The broadcast ends with a behind-the-scenes trip to the entire Summit that reveals the size and effort behind such a large-scale event.
