AlgarExperience – Enjoy the Sea announced the acquisition of X Ride, a company with a strong presence in Albufeira Marina and recognized for its dolphin watching experiences, thus reinforcing its growth strategy in the maritime-tourism sector in the Algarve.
The integration of X Ride represents another step in the expansion of AlgarExperience, consolidating the brand’s presence in one of the most sought after areas of the Algarve for maritime-tourist activities.
Known mainly for its dolphin watching experiences, X Ride has built a consolidated position among national and foreign tourists seeking activities at sea over the years.
With this operation, the company intends to reinforce operational capacity and diversify the offer available to the public.
“This acquisition represents another important step in the expansion and diversification strategy of AlgarExperience’s offering, reinforcing our presence in Albufeira Marina and consolidating the brand’s positioning in the maritime-tourism sector”, highlights Pedro Bacalhau, CEO of AlgarExperience.
Company bets on growth and diversification
According to him, the integration of X Ride will allow us to strengthen operations in the dolphin watching area and respond to the growing demand for maritime experiences in the Algarve.
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The acquisition comes in a phase of sustained growth for AlgarExperience, which has been investing in expanding its activity and creating new tourist experiences.
The company also considers that this stage marks the end of the group’s first consolidation cycle, after the integrations of Discover Tours, Cruzeiros da Oura and now X Ride.
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