The senator (-RJ) decided that , known in Brasília as Marcelão, will be the communications coordinator for his campaign for the Presidency.
Marcelão is a friend of Flávio and one of the main advisors in his pre-candidacy for president. He is the owner of Cálix Propaganda and a former civil police officer in the Federal District. The publicist is preparing to leave the company to officially take on the role by the beginning of June.
Averse to the marketing label, Marcelão received carte blanche from Flávio to coordinate the campaign’s communication strategy, from the digital part to radio and TV insertions, as well as the press office.
He was introduced to the PL president, , the week before last and has already made the first hires. The publicist was approached by Sheet on Friday (8), but did not want to speak out.
People familiar with the negotiations report that Marcelão told Flávio that he would like to assemble a team with professionals known in the market. and Fernando Pessoa, Flávio’s longtime advisor, will continue to lead social media.
Campaign members state that the communication strategy must be strongly supported by data.
The assessment so far — collected mainly from qualitative research, in which voters talk freely about the pre-candidates — is that the rejection of Flávio comes from his father, the former president (PL), but can be reversed.
To face , the team has increased the appearance of his wife, Fernanda, and his two daughters. The campaign has reinforced the message that the senator is “the father of a girl” as a counterpoint to Jair’s statement that he had a female daughter, after four sons.
Flávio participated in the launch of the pre-candidacy of senator Marcos Rogério (PL) for the Government of Rondônia, in March, wearing a t-shirt with the phrase “father of a girl” and repeated the outfit in a video released on May 1st.
At 45 years old, Flávio has also been presented as a young candidate to force a comparison with the president (PT), who is 80 years old. One of the mottos of the pre-campaign has been that “Brazil has a future”.
The senator’s clumsy way of dancing went viral on social media and, according to advisors, had positive effects, reinforcing the message of youthfulness.
Flávio’s team also deployed a riot squad of Bolsonaro federal deputies. The idea is not only to quickly refute false news that appears against the senator, but also to use the networks of these allies for debates in which he does not want to enter directly.
On Tuesday last week (28), the pre-candidate met in his office with federal deputies Bia Kicis (PL-DF), Júlia Zanatta (PL-SC), Gustavo Gayer (PL-GO), Maurício Marcon (PL-RS) and Carlos Jordy (PL-RJ). Nikolas Ferreira (PL-MG) participated in the meeting via video conference.
