Americanas () (1Q26), compared to the same period last year. At the end of the period, the company had a loss of R$329 million, 34% below the negative R$496 million in 1Q25.
For the company’s president, Fernando Soares, the result reflects the success of the company’s strategy focused on reducing operating expenses and developing the integration strategy between physical and digital stores.
“This last strategy continues to be strengthened over the next few quarters, with operational, partnership and technology improvements”, explains Soares, in an interview with InfoMoney. According to the president, the company has structured a digital system that serves the store, which has also impacted performance.
“What we did now at the beginning of the year was, basically, unlock the value that was easy, but we have other values to be unlocked in the coming quarters”, explains Tiago Abate, vice president of Consumer & Growth at the company, about the operation.
According to the executive, Americanas expects digital to be responsible for around 10-15% of physical store sales. At the end of the quarter, gross physical revenue + the O2O segment reached R$3.5 billion. Same store sales (SSS) increased 22.2%, strongly driven by the Easter Event, compared to last year.
Currently, the O2O segment, with digital sales that can be picked up in physical stores, covers a radius of 12 km in stores in São Paulo. According to the CFO, in the second half of the year, the company’s objective is to expand the service to the entire state. “These are improvements that make each store a mini distribution center,” explains Abate.
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Divestment in progress
According to Sebastien Durchon, the company’s financial director (CFO), the asset sales strategy initially focused on São Paulo. This Wednesday, along with the balance sheet, Americanas announced the sale of ten fruit and vegetable stores from the Natural da Terra chain to Grupo Fartura.
The ten units were sold for around 3.3% of the R$2.1 billion disbursed by Americanas to acquire the entire chain, which had 73 stores in the period. According to management, the stores sold were unprofitable.
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Now, the company still has three units, considered surplus. “We completely eliminated the pressure on the produce cashier with yesterday’s session, but we still have conversations about selling the three stores in São Paulo”, explains Durchon.
In parallel, the company also started conversations for the sale of stores in Rio de Janeiro. According to the CFO, negotiations are less advanced in this segment, but are still under analysis.
Challenges in retail
Also on Wednesday, the federal government announced the removal of taxes on international purchases. Regarding possible impacts expected for the company, the company president stated that Americanas is looking inwards, when adapting to whatever may come.
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“Whenever we are faced with an external challenge like this, our agreement here is to look at the client and how we can adapt to new developments”, he explains. According to the CEO, this strategy applies both to the change in taxes, the Selic rate and family debt, which has been putting pressure on consumption in the country.
The general strategy, according to Soares, includes redesigning the offer, assortment and customer relationships. “In terms of financial services, we are looking for a better digital equation, more personalized offers… And this is how we are able to navigate these waters”, he concludes.
