SpaceX projects that it will be able to serve a market never seen in human history with its products and services. Elon Musk’s company predicts US$28.5 trillion in total addressable market (“TAM”), a term that refers to the portion of the public or companies that have a real demand for their product and that can be served, considering their location, production capacity and niche.
The estimate is contained in the document filed on its IPO with the Securities & Exchange Commission (SEC, the American CVM) this Wednesday.
“We estimate our quantifiable TAM to be $28.5 trillion, comprised of $370 billion in Space from space-enabled solutions; $1.6 trillion in Connectivity, comprising $870 billion in Starlink broadband and $740 billion in Starlink Mobile, plus additional opportunities in the corporate and government segments.”
Study abroad
Upgrade your career!
The estimate also includes a TAM of US$26.5 trillion in artificial intelligence, including US$2.4 trillion in AI infrastructure, US$760 billion in consumer subscriptions, US$600 billion in digital advertising and US$22.7 trillion in business applications.
“For illustrative purposes of sizing our addressable market opportunity, we have excluded China and Russia from our global estimates,” the company said in its IPO prospectus.
Brazil is one of the markets that the company has its eye on within its universe, as found out by Broadcast. Starlink, its satellite internet operator, sent, in February, an official request to the National Telecommunications Agency (Anatel) to release the launch of satellite internet directly on cell phones in 2027.
Continues after advertising
Brazil has already become the second largest market for the group, with more than 1 million customers, behind only the United States.
