The rise of players to celebrity status has also transformed the way they dress
The Brazilian team no longer takes the field just to play football. The players – especially those called up last week – are preparing to create content, go viral, star in campaigns and, why not, launch trends?
Maybe that’s why it makes so much sense that they travel to the 2026 World Cup dressed in tailoring designed by Ricardo Almeida, the main Brazilian reference in men’s social fashion. This is the third World Cup in which the designer has developed the Brazilian delegation’s official outfits, but this time, with a difference: the players will wear different pieces from the rest of the technical team. While the committee will follow a more classic line, the athletes will wear more contemporary versions of tailoring.
National team suit signed by Ricardo Almeida │Photo: publicity
The expectation about how each delegation will present itself to the world is not new. But, if in other decades, the sports uniform was enough to represent the country, now there is much greater care with narrative, styling and sophistication. Not counting, of course, the personal style of each person invited.
Athletes also helped to redefine men’s relationship with fashion and consumption. Just look at how athletes like David Beckham, Héctor Bellerín, Jude Bellingham or Lewis Hamilton have transformed their wardrobes into part of their public identity.
Still in this sense, basketball stars teach. THE is one of my favorite profiles on Instagram. Basically, a collection of looks from players in casual moments that show very well that they go beyond sportswear.
David Beckham is one of the main fashionista players. Not by chance, he is married to a fashion designer │Photo: Reproduction/Instagram/David Beckham
