A resident of Brasilândia, on the northern outskirts of São Paulo, Karina Gama, 47, owner of , usually leaves her house early and faces traffic to Rua Haddock Lobo, in the upscale Jardins region, where she runs her companies.
She is in charge of at least six projects, which are no longer restricted to the cultural sphere or the city where she lives. This year, he started a holding company for non-financial institutions, Gama Participações Ltda, in Aracaju (SE), and became a partner in Upcon Serviços Especializados Ltda, focused on building construction, based in Salvador (BA).
His professional rise coincides with the moment he met the federal deputy (-SP). The two were introduced when the former global actor took over as Secretary of Culture in the Bolsonaro government, in 2020, and connected through ideological affinity, according to sources heard by the report.
The friendship opened the doors for Karina to win projects in the conservative political field. As of 2020, their companies began to receive money to work on PL campaigns, including that of Mario Frias’ federal deputy, and funds for amendments, .
One of the biggest contracts came from the public call for R$108 million, from the City of São Paulo, to provide Wi-Fi to needy communities. The agreement is under investigation by the Public Ministry and the Civil Police, which carried out an operation at addresses linked to Karina this Monday (1st).
Neither Frias nor the businesswoman responded to the Sheet about the rise of Karina’s business since she met the parliamentarian.
Despite managing million-dollar amounts, Karina has no properties registered in her name, according to research in notary offices in the state of São Paulo. She, through a program for low-income people, but the request was rejected because it did not meet the requirements set out by law.
With Wemerson Marinho, from whom he is divorcing, he signed a contract in 2023 to buy a house worth more than R$2 million in Santana de Parnaíba (SP), but stopped paying the installments last year. The case is in court.
Mother of two children, Karina has been an evangelical since the age of 16 and attends Solomon’s Temple at the Universal Church. She is described as having a cordial attitude, but with “business problems” that alienated former partners.
She says that her interest in social projects came from religion, which led her to work, starting in 2014, at the Instituto Saber Brasil, of which she is president. The institute is a private, non-profit association, which received money from Frias’ amendments for projects involving digital literacy and sports, in addition to the contract with the city of São Paulo.
Before 2020, Karina had KF da Gama Produções, an individual company opened in 2005, with capital of R$1,000, focused on cultural and marketing activities.
With a degree in journalism from Unip (Universidade Paulista), she lists on social media her experience in presiding over private associations, working on the Municipal Council for the Rights of Children and Adolescents in the city of São Paulo and working as an executive secretary. According to sources, Karina lived, until 2019, a salaried life whose remuneration did not exceed R$25,000.
As of 2020, under the Bolsonaro government, the legal type of KF da Gama Produções changed, which would become conhecimento Brasil Assessoria Produção e MKT Cultural (GO 7), with signs of an increase in the company’s operational economic capacity.
In the same year, he founded the National Academy of Culture, a private association that also received amendments from Bolsonaro parliamentarians for a series on national heroes, an amount that has not yet been paid due to pending issues in the project, according to the government of the State of São Paulo.
A year later, he founded Go Up, a “” producer that has no films registered with Ancine (National Cinema Agency). She is managing partner of the company in the United States, alongside Michael Brian Davis.
The four companies and associations — ICB, ANC, Saibar Brasil and Go Up — have a virtual office address at the Federal Revenue, on Avenida Paulista, where there is a simple correspondence reception service.
The address where Karina works, in Haddock Lobo, has a sign for the Instituto Saber Brasil on the building and received a visit, according to sources heard by the report, from Mario Frias and . Frias, who served as a bridge between Karina and the Bolsonaro family, including Senator Flávio (PL-RJ), denies any irregularities with public money in transactions made for Karina’s companies.
Last year, Karina took a new step in her ventures. Through the ANC (National Academy of Culture), Connect Faith was launched, a faith and technology fair that was postponed twice before opening with empty halls, recorded in videos accessed by the report.
Initially scheduled to take place in October 2024, it was postponed to November and then rescheduled to June of the following year, under the justification of “events caused by force majeure” and “due to the proximity of the elections”.
The event took place at Expo Center Norte, in São Paulo, and its main performance was a show by American gospel singer Kirk Franklin, with tickets ranging from R$300 to R$500.
The city of São Paulo covered R$3.5 million in expenses for the fair, via the Municipal Tourism Secretariat. Expenses involve items and services such as cleaning agents, firefighter, mineral water, coffee, executive producer and receptionist. THE Sheet the ministry informed that the support was allocated to the infrastructure of the event, which had an estimated audience of 60 thousand people.
In February 2026, the businesswoman expanded her territory and business area, previously restricted to culture, opening Gama Participações Ltda, in Aracaju (SE), with holding activities for non-financial institutions, purchase, sale and rental of her own properties. The share capital is R$100 thousand, and Karina is the only partner.
In the same month, she became a partner at Upcon Serviços Especializados Ltda, when Ademar de Sena Sampaio, at that time the only partner, transferred almost half of the shares to Karina free of charge, and she began to manage the company in isolation, focusing on the construction of buildings. The company was created in 2016 and was initially based in Brasília, but is now in Salvador (BA). THE Sheet He tried to speak to Sampaio, who did not respond.
Karina Gama did not respond to the report’s contact details. In a previous written interview, she praised the film about the life of Jair Bolsonaro. According to Karina, “Dark Horse” deserves six Oscars.
“I can say that Mario Frias is a man of culture and performing arts, an audiovisual genius and that, in fact, he worked hard for the success of our film, which was magnificent, truly formidable. When we win the Oscar, he will be with me in Hollywood lifting the statuette for best film”, he stated.
Evolution of Karina Gama’s companies and associations
2005 – Opens KF da Gama Produções, a venture in the events area with share capital of R$1,000, in São Paulo
2014 – Joins Instituto conhecimento Brasil, a private non-profit association of which he is president, in São Paulo
2020 – KF da Gama, which becomes Saibar Brasil Assessoria Produção and MKT Cultural (GO 7), changes legal type and shows signs of increased operational economic capacity
2020 – Founds, in São Paulo, the ANC (National Academy of Culture), a private association linked to cultural activities
2021 – Go Up, producer of the film “Dark Horse”, which also operates in the United States, opens in São Paulo
2026 – Gama Participações Ltda opens, with holding activities for non-financial institutions, purchase, sale and rental of its own properties and headquarters in Aracaju (SE)
2026 – Joins as partner of Upcon Serviços Especializados Ltda, focused on building construction and headquartered in Salvador (BA)
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