Meta IT, a technology company from Rio Grande do Sul, will change its name. And the reason for this is the international namesake, Meta (), owner of Facebook. Although it appeared first, the Brazilian company, founded in 1990, preferred to end, with an agreement, a legal process over the use of the name that had been going on for years and blocked plans such as international expansion, for example. Now, the Brazilian is now called Insi. Details of the agreement were not disclosed.
The change comes in conjunction with a new cycle of growth for the company born in Rio Grande do Sul. With customers in 20 countries and a consolidated position in North America, the company is rehearsing its entry into China and its surroundings.
“We have reached this moment because we have built, over the last few years, a solid base of growth. It was this consistency that allowed us to be bold and broaden our horizons, enter China, strengthen our presence in Europe and the Americas and take what we developed in Brazil to the world. More than geographic expansion, this translates into more competitiveness for our clients in their respective sectors”, says Telmo Costa, CEO and founder of Insi.
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International growth
In its new moment, the company places the new role of technology in the business structure at the center. “Only approaches that integrate strategy, culture, leadership, technology, data and AI, with rigor in execution, can guarantee competitiveness and prepare companies for new cycles of growth and transformation in their markets. This is what drives Insi and leads us in this new cycle”, says Costa.
Today, just over 15% of the company’s total revenue corresponds to contracts in hard currency. With the expansion, the company expects to reach revenues of R$1 billion in 2027, both organically and through acquisitions and mergers.
The strategy for growth comes, mainly, from a strong investment in digital evolution and AI. By 2025, for example, the company has invested R$55 million. The investment forecast for the next 24 months is almost double this amount: R$100 million.
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Company history
At a young age, Telmo became enchanted by the world of computing after reading a magazine on the subject. It was enough for him to abandon electrical engineering in the third year of the course, resign from his internship and dive head first into the new universe. The executive started taking programming courses at Senac and then took a new entrance exam, for systems analysis. the program that tells stories of entrepreneurs in Brazil.
The executive was 24 years old when he opened Meta, with two partners. “The name came as a challenge to ourselves to continually reinvent ourselves”, he says. The first two clients came from a consultancy where Telmo worked and who had bad legs during the Collor Plan – it was the beginning of the 90s.
“At the time of the market reserve, those who had computers were basically large companies. They were either multinationals, government companies, or large national companies”, explains the CEO of Meta. The company took advantage of the bottleneck to provide its first computerization and systems development consultancies, focusing on medium and large companies.
Telmo and his partners were still operating Meta from their garage with a borrowed computer when they won their first big client, the Italian company Pirelli. It was a key turning point in building reputation and attracting other big names to the portfolio. Today the company has activities in hundreds of cities around the world.
