Daniella Marques temporarily leaves Legend to work on government plans and relations with the market
The economist took a leave from Legend, a company in the financial sector, to expand her work in the pre-campaign of the senator (PL-RJ) for the Presidency. She is tipped to head the Ministry of Finance in a possible congressman’s government.
According to the journalist, Daniella must participate in the preparation of the government plan and accompany Flávio in commitments with businesspeople and members of the financial market.
Legend operates in wealth and investment management. The company’s office is located on Avenida Faria Lima, the main financial center in São Paulo.
Former president of Caixa Econômica Federal, Daniella worked with Paulo Guedes during the (PL) government. She was special secretary for Productivity and Competitiveness at the Ministry of Economy before taking charge of the public bank in 2022.
According to journalist Eduardo Gayer, from , members of the pre-campaign also consider Daniella important in the strategy of approaching female voters. This group presents greater resistance to the name of Flávio.
The arrival of the economist expands the team responsible for the political and economic formulation of the candidacy. The senator also made changes in the area of communication in May.
Publicist Eduardo Fischer as strategic consultant, responsible for the guidelines and positioning of the pre-campaign. Alexandre Oltramari took over the coordination of communications and marketing.
The duo replaced the structure led by Marcello Lopes, known as Marcelão. The publicist, after releasing the audio in which Flávio asked the founder of Banco Master, Daniel Vorcaro, for resources, intended for the production of “Dark Horse”film about Jair Bolsonaro.
The general coordination of the pre-campaign is led by the senator (PL-RN).
READ MORE:
