The supermarket chain Dia announced this Tuesday, the 16th, the end of its judicial recovery process, just over two years after requesting protection against creditors.
The conclusion was approved by the São Paulo Bankruptcy and Judicial Recovery Court after the company demonstrated full compliance with the obligations set out in the restructuring plan.
The end of judicial supervision occurred before the initially scheduled deadline, which was October of this year. According to the company, the anticipation was possible after 100% compliance with the goals and commitments established in the recovery process.
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In a statement, the CEO of Dia in Brazil, Fabio Farina, stated that the completion of the judicial recovery marks the beginning of a new cycle for the retailer. “The closure of the judicial recovery represents the completion of an important stage in the transformation of Dia”, he highlighted.
During the restructuring process, the company promoted operational changes aimed at efficiency and profitability, including reviewing the operational structure, modernizing stores, investing in technology and simplifying processes.
Currently, the chain operates 238 own and franchised stores in the state of São Paulo, all of which were revitalized during the judicial recovery, according to the company. The group also reported that it is in the final phase of implementing the SAP system, considered one of the main technological projects in its recent history.
Present in Brazil for 25 years, Dia employs around 3 thousand people and maintains a strategy focused on the proximity model. The company also has its own brand Melhor a Cada Dia, with more than 800 products in different categories.
With the exit from judicial recovery, the company states that it intends to focus its efforts on gains in operational efficiency, innovation, expansion of the franchise model and strengthening the customer experience.
