Cristiano Ronaldo is the first player to score in six different World Cups. But he has a record off the field that is even more impressive: he is the first billionaire football player in history. And CR7’s money is in places you wouldn’t even imagine: from hotels to hair transplants, from artificial intelligence to LiveMode, the owner of CazéTV.
In 2025, Bloomberg stated that Cristiano’s assets exceeded US$1.4 billion (equivalent to R$7.5 billion). With this, the player went down in history as football’s first billionaire. Most of this wealth came from his salary, which has reached more than US$200 million per year in Saudi Arabia.
But it was the investments that multiplied the fortune. In 2013, Cristiano launched CR7, a brand that began with just panties and became an umbrella for perfume, shoes, clothes and gym memberships.
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In 2015, the player entered the hotel industry, in a fifty-fifty partnership with the Pestana group that created the Pestana CR7 hotels, in cities such as Lisbon, Funchal, Madrid and New York. There is also a more unusual business front: Insparya, a network of hair transplant clinics of which he is co-founder and owner of around a third, with more than 80 thousand patients and 15 centers in 5 countries.
Recently, he became a technology investor. It invested in Perplexity, an artificial intelligence startup valued at US$20 billion, and in WHOOP, which develops bracelets that monitor health.
Still in the health field, this year, he purchased 10% of a digital platform from the supplements brand Herbalife, in an outlay of US$7.5 million.
Football also takes a share of its investments. The player owns around 15% of Al-Nassr, the Saudi team where he plays, and bought a quarter of the Spanish second division club Almería. The Portuguese also bought a stake in LiveModeTV, the international arm of the company that owns CazéTV, which debuted in Portugal to broadcast the World Cup for free.
All this business acumen allows him to maintain an ultra-exclusive lifestyle. Cristiano Ronaldo owns a private jet valued at more than R$300 million and a collection of supercars from brands such as Bugatti, Ferrari and Rolls-Royce. His mansion in Cascais, near Lisbon, has a private football pitch, spa, cinema and a garage designed for up to twenty vehicles.
On the field, Cristiano continues hunting for the only trophy he is missing, the World Cup. Outside of it, he has already built an empire that ranges from perfume to artificial intelligence.
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