A exceeded the in the volume of searches on Google during the hour before the match between the Brazilian team and Japan, played this Monday (June 29, 2026). The data is from Google Trends and was adjusted to Brasília Time.
The streaming channel led by influencer Casimiro Miguel consolidated its lead in the polls in the final minutes before the start of the game. THE Globo had dominated the searches during the morning. This report considered searches carried out between 11am and 2pm.
From 11:00 a.m., CazéTV took the lead in search interest on Google, registering 7 points against 3 for Globoplay. The YouTube channel maintained its isolated leadership throughout the entire period analyzed. At 12:28 pm, the tool flagged 15 points of interest for the CazéTVwhile the streaming platform of Globo scored 6 points.
In the early afternoon, at 1:00 p.m., the CazéTV consolidated its advantage by reaching 24 points, compared to 10 for Globoplay. There was a minimum fluctuation of 23 points at 1:08 pm, a period in which the competitor maintained stability in its indicator.
At 1:16 pm, the channel influencer rose to 27 points, compared to 12 for Globoplay.
At 1:56 p.m., in the minutes immediately before kickoff, CazéTV reached the tool’s maximum limit, reaching 100 points on Google Trends, while Globoplay registered 44 points at the same time. The match between the teams started at 2 pm, Brasília time.
In the “On the rise” of the tool, at 1:30 pm, CazéTV registered an increase of more than 100,000 searches. Globoplay registered more than 50,000.
Google Trends indexes measure relative search interest on a scale of 0 to 100 and do not represent absolute volumes of television or streaming viewership.
FIFA EXALTS
A (International Football Federation) made a publication on X on Saturday (June 27) the audience record recorded by CazéTV during the broadcast of the game between the Brazilian and Scottish football teams.
The confrontation had more than 18 million people simultaneously connected to the YouTube streaming channel.
WORLD CUP
The World Cup is a private, for-profit sporting event. It is held every 4 years by FIFA. Teams qualify through knockouts. The technical committee and squad of each team competing in the competition are chosen by private entities. advertising.
In the case of Brazil, it is up to the CBF (Brazilian Football Confederation) to define who the coach is and which players are “called up” (in reality, everyone is invited and whoever is interested goes; as the commercial gain from marketing is great, the athletes respond to the “call up”). The CBF is an organization governed by private law and has no connection with the federal government. The Brazilian government has no influence on choosing the team that participates in the tournament. In other words, it is not the country that is represented in the World Cup, but a football team chosen by a private entity.
The Brazilian government has no influence on choosing the team that participates in the tournament. In other words, it is not the country that is represented in the World Cup, but a football team chosen by a private entity.
