The national secretary of communication of the Workers’ Party (PT), Eden Valadaressaid on Monday (29) that the president Luiz Inácio Lula da Silva (PT) decided to keep the “president’s jacket” until Augustwhen will start “wearing the candidate’s shirt”. In an exclusive interview with the program Straight to the Pointyes Young Panthe member of the party spoke about the challenges of the campaign for the re-election of the Chief Executive.
Éden Valadares stated that the Lula’s current administration is better than in his previous terms. The PT secretary also said that the head of the Executive “there is a lot of work to do for Brazil and a lot of good news to give to Brazilians” until the start of the official campaign calendar.
Asked about the digital presence of Lula and figures on the left, Éden Valadares said that the official profile of the Workers’ Party leads the platforms in terms of engagement, number of followers and reach compared to that of right-wing parties. The PT secretary said that the acronym has promoted initiatives to improve influence through social networks and react to offensives from opponents. He reported that it will be a challenge for the elections the use of artificial intelligence.
As for setting the good deeds of the government e avoid that the 2026 election be based on the rejection of candidatesÉden Valadares said that the The way of doing politics and communication has changed. For the PT secretary, currently, there are more issues that impact voters when choosing a candidate. According to him, people are constantly bombarded by information, but also by misinformation.
Éden Valadares said that currently left-wing politicians try to generate connection with the population through social networks. However, he considered it a challenge due to the consolidated right-wing presence on digital platforms.
which investigates alleged fraud involving Banco Master, the PT secretary said he believed that the episode “changes little” in Lula’s pre-campaign for re-election. Eder Valadares denied any call from the Chief Executive with the financial institution of banker Daniel Vorcaro.
He further stated believe in Jaques Wagner’s innocence.
Asked about the Lula’s political succession on the leftÉder Valadares said that the PT is highly charged for renewal of its leadership and that the process is underway in the States. However, he said it would be difficult to replace the Chief Executive as long as he is “willing to continue working for Brazil”.
“I think that, if you have Pelé to play, it is difficult to put him on the bench,” he said.
