World Cup: fashion overshadows football in broadcast of Brazil x Japan – 06/29/2026 – Sport

For those who came thinking about the fashionista look, perhaps the result of the knockout between Brazil and Japan in the World Cup didn’t make that much of a difference.

Free horse races at the São Paulo Jockey Club on weekends gave way to the World Cup broadcast, with tickets reaching R$1,000 this Monday (29).

At the entrance, BMW and Porsche cars set the tone for the event. The exhibition of the confrontation between the Brazilian and Japanese teams was promoted by the Jockey Society restaurant, managed by the PHD group, in partnership with the Torcida N°1 box.

The event had a big screen set up in the outdoor area, close to the horse track. On the left side, “luxury mobile bathrooms” were available to the public.

In the last batch, tickets cost from R$800 for women to R$1,000 for men. The ticket included an open bar with beers — Stella Artois, Brahma and Budweiser —, drinks and energy drinks. What dominated the requests was tropical gin.

Food was charged separately. A portion of fries cost R$35. Slices of pizza, from R$29 to R$35, were available in flavors such as mozzarella, margherita and Tuscan.

At reception, blue t-shirts with the Colcci logo, partner of the Torcida N°1 box, were distributed to fans. They were the ones who made most of the fans in the stands uniform.

Some yellow team shirts also popped up and even one from the Aston Martin F1 team — it could be valid, it was green.

To customize the blue t-shirt, the public had a space dedicated to personalization. There, it was possible to transform the piece into a cropped top or change the neckline to a halter model, add rhinestones and fringes, for example. The full line followed even as the ball rolled.

To match, women chose pants with lots of shine and pebbles, skirts with sequins and sunglasses. There was no shortage of brushed hair, high heels and blush either. Men opted for the classic: jeans and sneakers.

Football was not always the main topic of the event. Many of the people interviewed for the report said they only followed the sport during the World Cup.

In the first half, reactions were more restrained. With Japan’s goal, part of the public cursed the Asian team.

The game continued and some fans were looking at their cell phone screens. Matheus Cunha tried to shoot in the 37th minute, but it was weak, which drew an “ahhh” from the fans.

The draw, with a goal from Casemiro, in the second half was widely celebrated and beer was thrown into the air.

The next few minutes were tense with many fingers intertwined. With the second goal, scored by Martinelli, fans breathed a sigh of relief and shouted that they believed in the sixth championship.

The stoppage time, scheduled for a period of six minutes, extended and was criticized with open arms in gestures of nonconformity.

At the final whistle, another celebration with shouts and hugs: Brazil’s classification for the round of 16. In the next stage of the World Cup knockout stage, on Sunday (5), the Canarian team will face the winner of the dispute between Ivory Coast and Norway, this Tuesday (30)

In the boxes, champagne was even popped during the celebration. The broadcast showed the elimination of the Japanese team, which leaves the World Cup, and played the axé “Arigatô Sayonara” (thank you, goodbye), a hit by É o Tchan.

The track, with fans singing, rocked the party at the Jockey Club, which would also welcome singer Henry Freitas.

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