Data from the Brazilian Association of Electronic Commerce (ABCOMM) reveal that estimates represents a growth of 14.5% compared to R $ 8.48 billion on the same date as 2024
O which will be celebrated next Sunday (11), is generating high expectations in the sector of in Brazil. With the approaching date, it is estimated that online sales move about 10 billion reais. This value reflects not only the growing confidence of consumers on digital purchases, but also the aggressive promotions that the sector has offered. According to the Brazilian Association of Electronic Commerce (ABCOMM), the expected revenue for this occasion is 9.7 billion reais, which represents a significant increase of 14.5% over the previous year, even taking into account the inflation of 4.9%.
Growth is not only limited to revenues. The number of orders is also designed to increase, from 15.97 million last year to 16.7 million this year. In addition, the average ticket, which is the amount spent by purchase, should rise from 531 reais to 579 reais. This increase suggests that consumers are willing to spend more on gifts for their mothers, with items such as fashion, perfumery, electroports, electronics, flowers and jewelry being the most sought after, as pointed out by ABCOMM.
To capitalize on this opportunity, ABCOMM recommends that retailers anticipate their campaigns and invest heavily in digital marketing. Using social networks and paid ads can be an effective strategy for attracting more customers. In addition, logistics becomes a crucial point, as the increase in the volume of orders requires deliveries to be made before the commemorative date. Ensuring that gifts arrive on time is essential for customer loyalty and sales success.
*With information from Valéria Luizette
*Report produced with the aid of AI
