Shopping in one place – faster, cheaper, without stress
Time saving is the main reason why we prefer to complete the layette in one store – 90% of the respondents indicated. Every fourth mother emphasizes that this form of shopping limits her stress.
Clothes and school bag at the head of the list. Durability and price more important than the brand
The largest part of the budget of the layette for younger children (7-9 years old) consume clothes and shoes for a change (60%), a backpack or a school bag (51%) as well as art supplies and writing (41%). In the group of older students (10-14 years), there were stationery in third place, including notebooks (40%). When making purchases, over 60% of mothers focus on the durability of products, 59% pay attention to the price, and every third takes into account the child’s recommendation. Interestingly, the brand is not a priority when purchasing.
“Everything to school is here” – Pepco as one stop shop
Completing a school layette is a real shopping marathon for many parents – notebooks, backpack, clothes or accessories – you need to find time, energy and, it seems to visit several different stores to complete everything you need. Pepco listens to the expectations of me by offering a wide range of products in one place. Customers can do comprehensive shopping – from things to school to home – fast, efficient and without unnecessary walking around the city.
Pepco responds to the needs of consumers, preparing a offer of school articles – from backpacks, notebooks and stationery, to comfortable clothes, sports tracksuits, shoes, or a wide selection of lunchboxes. Everything to buy in one place. This season, for the youngest, we also offer articles with characters known, among others From “Koci Gabi House”, “Hot Wheels” or Minecraft, but that’s not all. In a moment there will be more licenses – this time Psi Patrol and SpongeBob. They are heroes known from fairy tales, series and popular toys
– explains Agnieszka Olejniczak, marketing director of Pepco.
As the results of our study show, younger children (7-9 years old) particularly pay attention to colors and patterns (72%), references to their favorite characters, films (68%) and what their peers wear at school (40%). For older children (10-14 years), colors and patterns (69%) are also important, but also functionality and gadgets (52%), then the product brand (41%). We want to meet the expectations of both the youngest and teenagers with our offer.
– he adds.
In addition to a wide range of licensed products, PEPCO also offers a full selection of paper and plastic items, from writing and drawing accessories, to schoolbags and accessories. All this so that children on September 1, joyfully go to school, and earlier their parents could complete the entire layette in one place – quickly, cheap and without stress.
The study shows that in addition to making all purchases in one place, we also value practical tools, such as the list of the most necessary things to school. That is why Pepco has prepared a checklist.
